"RUN" (Raps United Nation) is the brainchild of M.O.P.’s Billy Danze who throughout the course of his illustrious career and years of extensive international touring could not help but notice and acknowledge how many talented artists he met during his travels who simply lacked a platform to be heard. Who better then a fellow artist to spearhead the charge and give them that platform, as Billy explains “As an artist I understand the frustration. There are so many artists out there that possess the talent of being able to produce and record good music. They are determined; they have the drive and dedication, but feel as if no one notices. I’ve seen and heard what’s out there from an artistic level. These artists need to be heard and have a united voice. I am very passionate about giving them that opportunity and will do anything in my power to help those that really want to win.”
The Music industry has undeniably changed and evolved and artists have been forced to either adapt with it, or go the way of the dinosaur. While the Internet and the proliferation of social media platforms are viable assets for new artists desperately looking for exposure, using those mediums alone is still equivalent to trying to “catch lighting in a bottle.” Billy Danze’s ambitious plans for “RUN” are to create an army of incredible artists from all corners of the globe and to unify and raise awareness for them by creating projects which are loud enough to be heard by the masses; as Billy details “my aim is to get every talented artist a deal. Support on a globalized scale is all an artist really needs or could ask for. I have contacted all my resources and they in return have done the same. A vital key to success in this business is alliance; and I personally have a team in every corner of the world. We can build a team of thousands and support each other.”
There is no disputing the artistic contributions Billy Danze has contributed to the culture as a member of M.O.P., yet, while still in its early infancy, his greatest contribution may still lay in front of him as the founder of “RUN,” as he eloquently states “as a fellow artist, these projects will enable me to be a vital cog in a family of worthy artists that simply need a platform and a voice and to oversee that lends the potential to be the biggest accomplishment of my career. From a business perspective, I believe “RUN” (Raps United Nation”) is a vehicle the industry is desperately lacking. The way to find new talent is to go get it. Industry executives no longer believe in the artist, or artist development, how can the industry grow if we don’t allow new artists to showcase their talent?”
Billy Danze of M.O.P. heads up Raps United Nations
By Rapstation Editor for RAPstation.com — 01/12/2012
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