Snoop Dogg's business portfolio just continues to grow. On Monday (July 24), a press release went out officially announcing the launch of the first Dr. Bombay Ice Cream, a partnership between Snoop Dogg and Happi Co. The concoctions are rolling out in freezers at 3,500 Walmart stores across the nation in seven flavors curated by the D-O-Double-G himself: Bonus Track Brownie, Cocoa Cream Cookie Dream, Iced Out Orange Cream, Rollin' in the Dough, S'more Vibes and Syrupy Waffle Sundaze.
“As a company we’re always looking to develop products and partner with personalities and brands that embody authenticity," Happi Co. CEO Sam Rockwell said. "When Snoop approached us with the idea of starting a new company with a focus on frozen treats, it became obvious that we share core values, which is a key ingredient for a strong partnership. As a fast and nimble CPG company, we have been working side by side with Snoop to create Dr. Bombay Ice Cream as true partners, using our experience in the frozen space to execute his vision. Snoop & Happi Co. share core values & brand vision and the products we’re creating fit perfectly within our expertise—it’s a recipe for success.”
