Canadian producer Factor—real name Graham Chandelier—is an unassuming presence in person. Polite and professional, there’s no indiction of the power he holds in the palms of his hands. Once they touch the Technics 1200s, however, a light goes on in his eyes and the electricity emanating from the speakers hit like a punch to the gut.
His latest album, Factoria, again finds Factor working with current and former label mates Awol One, Freestyle Fellowship’s Myka 9, Ceschi Ramos, and Open Mike Eagle, artists who have been like Factor’s second family.
The record revolves around the concept of a fallen fictitious city, “Factoria.” Beginning with “The Magic City” and culminating with “Old Organs,” the album takes the listener on a journey through the colorful story in a way that paints the perfect picture.
While vocal tracks like the playful “Snaps” featuring Kay the Aquanaut and “I’m Gone” featuring Evil Ebenezer are interesting, it’s the instrumental tracks such as “Walk Alone” and “Silverwood Springs” that really give Factor’s work a chance to shine.
As Factor prepares to hit the road, he took a little time to talk about the new record, working with the same people and getting Daddy Kev involved in the making of Factoria. Visit www.factorchandelier.com to cop the album.
RAPstation (Kyle Eustice): How does it feel to finally have the new album out there?
Factor: It feels great. l'm happy to have a new record out in the world. Now it’s time to promote, campaign and hit the road on tour. I feel like this album is a career milestone and I'm excited to see where things can go.
How much time did you spend on this album?
I spent a lot of time working on this record. I wanted to get the vibe right. The concept is about the building and demise of a city, so the music had to be very diverse on the record, and at the same time all fit together.
You’ve worked with a lot of the same people for years. What do you think that adds to your overall sound?
I like to work with people I know and have known for a while on projects like this. It is great because I am already and fan, and have been for a while. I really like making music with my friends, also communication and being able to convey the concept properly is very important.
How important is touring now that album sales aren’t really relevant these days?
Touring is huge. I think In order to really push a new album you need to hit the road. I know at times it isn't the most appealing, but getting out and rocking your set is one of the best ways to have people hear the new music.
How did Daddy Kev get involved with Factoria?
I have wanted to work with Daddy Kev for a while now. He is a mastermind and for the sound I wanted on Factoria, it was great time to have him do the mastering. He added a new dimension to the record and it was a great experience to be out in LA and sit in on the mastering session.
What’s the concept behind the name of the album?
The album concept is inspired from the ruins of the failed city of Factoria, which was located in Silverwood Heights in the north end of Saskatoon, where I grew up. There are only small ruins left now, but in 1913, Robert E. Glass came from Chicago to build "The Magic City" in Saskatchewan. It ultimately failed due to an economic slow down from World War I and lack of getting a power line, but I found the story very inspiring. I feel like it is all about progression and trying new ideas.
What’s the hip-hop scene like in Canada?
Canada has an ever growing hip hop scene—lots of talented veteran musician, new rappers, DJs, and producers. The main issue in Canada is the population and distance between provinces. It makes it very difficult for touring at times.
Have you ever considered moving to the US? Or is it too complicated?
I have considered moving to the US multiple times, but yes, it is very complicated and deep down, I really I like Canada. It is easy to travel and tour, so I think for now Saskatoon will continue to be home.
What do you hope people take away from this record?
I hope that people see a progression in my music and that I am growing as an artist. This record is some of my favorite music I have ever made so I am excited to share it with you.
