Chance the Rapper is arguably one of the biggest hip hop acts in the world right now -- Coloring Book was a massive critical and commercial success, and his recent Magnificent Coloring Day Festival in Chicago was also a huge hit. So what's Chance going to do next? A song about chocolate, of course.
Kit Kat reps revealed today that the Chicago rapper and producer has rewritten the classic "Give Me A Break" Kit Kat jingle. The company tweeted out an image of chance in a bear suit, holding a Kit Kat bar branded with his face, and promised that the new jingle would "drop soon," possibly as early as tomorrow.
While it may seem odd to follow up the biggest mixtape of the year with a candy commercial, Chance has always been known for his playful attitude and sense of humor, so his partnership with Kit Kat actually isn't out of character.
Chance recently wrapped up his first world tour with the Magnificent Coloring Day Festival, the first ever music festival held in the White Sox stadium in the rapper's hometown of Chicago. The festival featured performances from Skrillex, Alicia Keys, 2 Chainz, Young Thug and more, including a surprise performance from frequent collaborator and fellow Chicago native Kanye West.
By Michael Lacerna for RAPstation.com
