Numerous reports claim Birdman sightings in the Rocky Mountains. As strange as that may sound to some, what it actually means is Cash Money Records found its newest member, in the Denver-based MC, Trev Rich.
Making its first stop in Denver this summer, the Birdman decided he'd found his latest recruit upon hearing the MC's singles “Score” and “All Mine”. Rich began working with a Cash Money engineer the next day. “I was just back and forth from the hotel to the studio,” mentioned Rich pertaining to the sessions spanning for two weeks.
Birdman flew the young artist to their Universal Music Group HQ in New York, and the official signing commenced. “I met everybody, and they treated us like family from the beginning,” recalls the Denver native, “They presented the contracts that day... and it probably took about two or three weeks after that time to get the whole deal complete.”
Prior to the tremendous record deal, Rich had already been gaining prominence as a local artist, as well as becoming recognized as “the Denver scene's biggest advocates for years.” With the arrival of Birdman and Cash Money rostering Rich as their newest artist, the neighboring communities have expressed their enthusiasm regarding the Mile High City's first major-label artist.
Sharing with the city's eagerness is co-rapper and long-time friend, DJ Squizzy Taylor: “Honestly just for upcoming Hip hop artists to have a major behind you is big. It's something that in my generation, maybe prior to that we've never seen before. For [Birdman] to vouch and for him to put his stamp or the Cash Money stamp on Denver is huge.”
Trev Rich has been releasing music since 2010 with his collectives The Bar Code Series, still under the pseudonym, Rockie, to his most recent record The Way We Love. Rich was also highlighted on Joe Budden's A Loose Quarter mixtape back in 2012, which caught the attention of several other labels, ultimately leading to the deal with Cash Money.
By Jods Arboleda for RAPStation.com
